This wasn’t about changing what worked, but deepening the connection between the fragrance and the world it represents. In a world of throwaways, we crafted a design that could tell that story through every detail, creating a bottle that can transport as powerfully as the scent itself.

Working in close collaboration with Dolce & Gabbana's beauty team, we developed a new bottle design that tells the story of Capri through touch, form, and material rather than obvious symbols. The soft, rounded glass reflects the look of sea glass shaped by the tide. The gentle curvature echoes the cliffs and coastline of the island. Frosted finishes suggest the coolness of sea mist, and individually glazed porcelain caps bearing the DG monogram reference Capri's iconic majolica tiles. Every detail was considered. Nothing was decorative for its own sake. Alongside the redesign, two new fragrances, Light Blue Capri In Love for her and him, extended the world further, each crafted by master perfumers to capture the breathtaking sensory landscape of the island.

To bring the new chapter of Light Blue to life beyond the bottle, we took the campaign to Capri itself. Directed by Gordon Von Steiner, the shoot placed top model Vittoria Ceretti and actor Theo James against the Faraglioni and the endless Mediterranean sky, capturing the passion, intensity, and freedom of a summer romance suspended between dream and reality.